Our Story

In a world crowded by complexity, Aardvel offers simplicity not as an absence, but as a return.

Born in South Africa and inspired by its ancient botanicals, Aardvel is a conscious skincare ritual for those who choose intention over impulse. Each solid bar is a quiet protest against excess, inviting you to reconnect with skin, self, and the soil beneath your feet.

Solid Form, Zero Waste

Our waterless, solid skincare bars are highly concentrated, mess-free, and last longer; without the plastic waste. Just pure, potent care for your skin and the planet.

Gentle Science, Wild Botanicals

Each bar is formulated with scientifically backed ingredients and wild-harvested botanicals like organic Buchu; giving you visible results with minimal irritation.

Crafted in Small Batches

Handmade with care in the Cederberg, our products support local artisans and celebrate the biodiversity of our homeland — from our hands to your skin.

pH Balanced for Skin & Hair

Every formula is pH-optimized to match your skin and scalp, helping preserve your natural barrier while delivering deep hydration and nourishment.

3 Plastic Bottles Saved

Every Aardvel product you buy helps keep 3 plastic bottles out of landfills and oceans. 

How? By replacing the need for traditional bottled shampoo, lotion, or body wash with our solid, plastic-free bloks. 

It’s a small switch that adds up quickly, so every time you lather up, you’re not just treating your skin, you’re making a real dent in plastic waste. Simple choices, powerful impact.

With Love

At Aardvel, we believe skincare should nourish more than skin.

Our formulations are made for those who care where their products come from, what’s inside them, and what trace they leave behind. We create waterless, plastic-free skincare that works in harmony with both your body and the planet.

Every bar is hand-poured using our hero ingredient, buchu a medicinal plant used for generations by the Khoisan people blended with earth-kind actives like activated charcoal, lavender, and rosemary.

Completely free
from palm oil

All our products are completely palm oil-free; always and without exception. We believe in the protection of biodiversity in tropical regions.

Suitable for sensitive
skin types

Gentle by nature, our products are carefully formulated to be safe for sensitive skin without any artificial scents or harsh active ingredients.

No animal testing
or ingredients

We believe beauty should never come at the cost of compassion. That’s why none of our products — or ingredients — are ever tested on animals.

Sulphate & paraben
free shampoo

Our shampoo bars are free from harsh sulfates, offering a gentler cleanse that protects your scalp’s natural balance while preserving the health of your hair.

From Heart

We don’t manufacture. We make, with purpose.


Each bar is hand-poured, hand-cut, and hand-wrapped in small, mindful batches right here in South Africa. This slow process safeguards quality, but more than that, it honours the values Aardvel was founded on: simplicity, care, and deep respect for the natural world. 

From wild-harvested buchu to locally sourced botanicals, every ingredient is chosen with intention and every bar tells a story of where it comes from.

“I created Aardvel because I couldn’t find skincare that reflected both my values and my need for simplicity. Everything felt excessive — too many ingredients, too much packaging, too little transparency. So I made something that felt right: minimal, beautiful, and conscious.”  

— Jakob Slabbert

Customer
Reviews

From glowing transformations to gentle everyday rituals, explore how our plastic-free skincare has become a trusted part of our community’s self-care routines.